Marketing for an Audience of One

Many of us Christian writers have heard the term “write for an audience of One.” Our first audience is God. When God is our audience, we seek only to please Him, and to let Him do what He wants with our writing.

Recently, it occurred to me that the same idea applies to book marketing. I am not marketing myself. I am not marketing my book.

I am marketing God.

When I interact with a reviewer, I am connecting with someone who may or may not know God. Through my emails, phone calls, or letters with reviewers, I am displaying God to them, even if I never mention His name.

When I do an interview, the words I write or say go out to a group of people I will probably never meet. But through an interview I have an opportunity to share my life, my passions, and my writing. And through that, whether overtly or covertly, I share God.

And when I am invited to do a blog post, I am sharing God, even if the topic I write about is writing. This is because people are not just reading about how to write a scene, or how the theme of forgiveness is woven into my story. They are also reading me. And when they read me, they are reading God.

When I realized this, marketing took on a whole new perspective. If I am marketing myself or my book to drive up sales, that will only last temporarily. Sure, I might reap the benefit of more money or a higher rating on Amazon. But it will disappear, whether the next day, week, month, or year.

But when I view each thing I do as a chance to share God with this world, then marketing takes on an eternal value. Imagine that. Marketing as a way to be a light in the world :).

This is the passion and goal behind my marketing: to reach as many people as I can. I hope that by my words and actions, the people I interact with will see someone who is different. And that will point them to God, the one I really want people to embrace.


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